Off Page Optimization - Directory Submission

Directory Submission

We just knew about whats press release, how to write it, few tips, how to publish them, where to publish them...

Well !!!! publishers may be scratching their with your submitted press releases (just kidding !!) mean while lets know what all about is this "directory submission"??

So basically what is a "directory". We can define a "directory" as An organized collection of links and for webmasters its one of the best way to get back links and link popularity.

Lets Define it now : Directory Submission is the process of submitting a website to the web directory in the relevant category with appropriate website url,title, description and keywords.

So Why you need to do this directory submission : Well of course few back links, other than that you get easily targeted customers which increases your site traffic, fair chances of getting listed in search engines which helps you in increasing your traffic, backlinks, search page rank and also in Google's page rank.

Its sounds good so How to go about it : All you need is....

URL of your website(needless to say a working and live website) EX: http://www.example.com/

Title of your website : Attractive and meaning full title of the website.

Description : 2 or 3 sentence which describes about your website.

Keywords : keywords of the website.

Okay.. your website url, title, description and keywords are ready and wanna submit them...before that lets consider few things

For our convinence Directories can be classified as

• Paid submissions
• local directory submissions
• free submissions
• deep link submissions
• niche specific submissions
• Reciprocal submissions
  

Paid Submissions : Few directories asks website owners to pay few amount of money to add your link on their site. For EX: http://dir.yahoo.com/ Most of these directories work really good in giving back links but of course you need to pay for that ;).

Local Directory Submissions : As the name suggest these are the directories which are concerned to particular places for ex: http://www.local.com/ . It also brings good back links.

Free Submissions : For these directories you need not have to pay or back link their website. But you may wait for few hours to months to get listed in these directories. EX : www.dmoz.org

Deep Link Directory Submissions : Hey wait lets see what is "deep link" well the links pointing to other places other than a websites home page. For ex: www.prosems.com is a website which points to home page and www.prosems.com/_services is a deep link.

Niche specific Directory Submission : These are the directories which are related to your website. For ex : If you have a web site related to instruments then niche specific directory would be http://www.thaiinstrumentation.com/. I agree that its difficult to find these directories but worth to submit in them.

Reciprocal Directory Submission : These directories expect a link back in return to list your site.

You may find thousands of directory submission sites its only YOU have to decide on what you need to put your quality and quality time on each submission.

There are few tools which makes work easier but again be careful !!! . I personally wont recommend any tool or company for this services i prefer to go for manual directory submission or semi automatic submissions.

This is the few basic info regarding directory submission. More info regarding the same..will be upcoming.. and dont forget to comment on this.. :)

Off Page Optimization - Press Release

Press Release

Well quite a long time i have been using the word on page and off page optimization, but i agree that i never defined them before.. i pinch my ears for that.. and here i go..

On page Optimization : Search Engine Optimization done onto your website pages is called as Onpage optmization..i.e working on with your html code to make it more seo friendly.

Off Page Optimization : Search Engine Optimization done to your website pages other than your web site called as Off page optmization..i.e nothing to do with your html coding ;)

Hope this below image may help you to classify better...

Off Page Optimization Part I - Press Release

Oops ! it took my lunch time, dinner time and lots of coffee breaks to write this post regarding "Press Release". Well i must thank my boss to give a brilliant tutorial regarding press release written by Brad Callen, of course i thank all those sites which helped me directly and indirectly... ah it was a long disclaimer well i just wanted to say "Soon i will be uploading a bigggggg excel with sites that are fledged with Off page optimization related sites including article submission list, press release list, directory submission list and what not". :)

Off Page Optimization Part I - Press Release Press Release Sites List

Off Page Optimization Part I - Press Release


Well i am sure you might have got idea of Press release and few tips and suggestions regarding the same. Below is the list of sites where we can publish our press releases which are seo friendly...

http://ecommwire.com/

http://i-newswire.com/submit_free.php

http://pressexposure.com

http://pr-gb.com/

http://prwindow.com/

http://theopenpress.com/

http://www.1888pressrelease.com/register.php

http://www.baygo.com/

http://www.betanews.com/submit

http://www.businessportal24.com

http://www.clickpress.com

http://www.clicnews.com/press-release/

http://www.efytimes.com/efytimes/newefynews.asp

http://www.exactrelease.com/

http://www.freepressindex.com

http://www.freepressrelease.co.cc/

http://www.free-press-release.com/

http://www.indiaprwire.com/

http://www.information-online.com/

http://www.malebits.com

http://www.mediasyndicate.com

http://www.merinews.com

http://www.michiganbusiness.us

http://www.myfreepr.com/

http://www.nationalhomelandsecurityknowledgebase.com/

http://www.newsblaster.com

http://www.openpr.com

http://www.pagerelease.com/

http://www.pr.com

http://www.prarticle.com/

http://www.prcompass.com/

http://www.pressbooth.org

http://www.pressflow.co.uk

http://www.pressrelease.com.np/

http://www.pressreleasecirculation.com

http://www.pressreleasepoint.com

http://www.pressreleasespider.com

http://www.prfocus.com/

http://www.prlog.org/

http://www.prnewsnow.com/

http://www.prnuke.com/

http://www.prurgent.com/

http://www.pr-usa.net

http://www.sanepr.com

http://www.techprspider.com

http://www.usprwire.com

http://www.xpresspress.com

http://www.ukprwire.com/

http://www.seenation.com

http://www.printsolutionsmag.com

http://www.adhesivesmag.com

www.localnews.biz

http://www.franchisenewscenter.com

http://www.productnews.com

http://www.texas-press-release.com

http://www.verticalmag.com

http://www.news-antique.com/

http://www.smartcard.co.uk

http://www.business.lincolndailynews.com

http://www.vermontbiz.com

http://www.njbiz.com

http://www.speedypr.com

http://www.earthtoys.com

http://www.user-groups.net

To be honest even i am searching lots more of Press Release sites and i am working on it tooo... i will get back as soon as possible with lots more of Press Release sites and if you know or if you have a list better than this please put them in below comments.....

Off Page Optimization Part I - Press Release

Of course you may define press release as “a public announcement of an event, performance or any other news worthy item that is issued to the press”. Well lets rephrase your definition It is an announcement made to the news media for the purpose of gaining attention to a specific event occurred within your company.

Press Release Process includes the following:

•Preparing the news
•Writing a press release
•Preparing it for distribution
•Distribution
•Track results

Preparing the news:
Before writing a press release you need analyze and examine very critically whether what you tell / announce is newsworthy or not. Its very important to know the complete information about your press release else it may go unnoticed or unimportant. Always try to answer the question “Is my Press Release is worth of time of my audience or journalist ? “.

Writing a press release : First of all Press Release is not a sales letter which speaks about your business or your products or your services. An ideal Press release should be tied in with current events or industry news so the resulting story is much more interesting for the readers. As an ideal marketing mantra “give your audience what they want but not what you have”.

• Head lines: It is the first most important aspect of the every news as is attracts the reader’s attention. Just as in a daily news paper. It should be short, precise, vivid and of course attractive. Please don’t speak about your business or company rather keep is related to your news. Limit your headline to around 100 characters.
  

• The summary or sub heading: Summary or subheading should precisely tell about your news. Summary should be able to make your audience / journalist curious about the news story. And limit summary to 200 characters.
  

• The lead: It’s the first three or four lines of press release main text. Ideally it contains all the facts regarding your story it should answer the questions like “who, what, where, when and how”. The lead is the extended summary of the facts in your press release. The lead helps your audience to glance the story of your press release.
  

• The Body:It’s the place where you tell the story in detail meshing in a subtle, indirect pitch of your product / service / company by showing how it contributes your audience in a positive way. Keep the sentences short, precise, vivid and to the point.Your body of the press release should still continue to convenience your audience to follow on reading and end up in contacting your company. It should be around 500 words.
  

• Quotes: Using quotes in your press release brings humanly element in your press release and brings newsy feel. Try to keep the length of your press release not more than one page or a maximum of two.
  

• The Boilerplate: At the end of the body describe your company in two to four lines and what it does.
  

• The End: At the end of the press release use ### on one line in the center of the line which is one of the standard editing tag for the press release or the media report.
  

• Contact information: Contact information is one of the important factors in the press release which helps your audience or journalist to contact your company for more information there are several formats one of them may be written as:

Contact Person
Local Address
Contact Email id
Contact phone number
Contact fax number
Website address

So... hope you have got a good idea about writing a general press release. Now lets checkout writing different kinds of press releases which can improve your Search Engine Rankings or back link for your site.

Tips for Product Based Press Release :

• Write "FOR IMMEDIATE RELEASE:" at the top of the page.
• Provide complete information regarding the products including the photo, website address and other related information.
• Specify the about the product in the headlines of the press release.
• In subheading give the information regarding the product and its benefits.
• Describe how different is your product from other product.
• Share few quotes of your satisfied customers.
• Share few opinions of your company's CEO about the products.

Tips for Event Based Press Release :

• Write "FOR IMMEDIATE RELEASE:" at the top of the page.
• write an appropriate and attractive headline of the happening event.
• Specify clearly about the event and its venue in the summary of the press release.
• Specify about the importance of the event and clebs attending the event.
• Specify the sponsors of the event even though you are the one.

Preparing it for distribution:

Before going to the next phase let’s discuss on editing polishing and formatting your press release.

Check your press release for factual and grammatical errors of course a word processor would help us here.

Analyze your lead paragraph to ensure that it meets the “who, what, when, where and how” details.

• Check your quotes to ensure that they blend in seamlessly with the rest of the story AND the press release.

Well press release is all about convincing the media to run your story.


It’s very important that where, how and when you distribute your press release to reach your audience. Generally audience can be classified into
• General – low interest, hard to please
• Focused (Category) – medium interest, hard to pin down but more likely to give some coverage.
• Targeted (Sub-category) – high interest, success is directly proportional to the quality of your information.

Before Distribution
Before you send your press release for distribution, you have to ‘prepare’ it.
Here’s how:
• Ensure that you can easily identify the separate elements of the press release – headline, summary, lead paragraph, body text, boilerplate, contact information. Distribution services like PRWEB ask you to enter these directly in an online form instead of submitting a formatted press release.

• If you are not using the SEO service of the PR distribution company,
Ensure that you carry out adequate keyword optimization yourself.

Keep reading I will back with the information regarding the distribution, tips, tools and other related resources for your press release.

Onpage Optimization - Meta Tags

Head tags how important in onpage optimization : seo

You might have heard the importance of meta tags in seo especially when it comes to onpage optimization. So let’s see in detail what its all about.

Meta tag :
• A meta tag is a hidden tag of head tag which gives more information of a particular HTML document.
• It provides valuable information about the html document in numbers or value pairs.
• Meta tag donot have closing tags.


The three main attributes of meta tag are :

Content:
The information can be any valid strings which will be enclosed in quotes.
It provides the information in name/value pair.

Name:
It’s the most useful and customizable tag. Here is the main part of our seo tricks works on as we define all our keywords, descriptions, author, robots tags.

Syntax:{meta name=”[the tag name of name]” content=”[content of the tag]”>

For example consider the site www.prosems.com is a web development company the meta tag for name attribute can be written like this.

{meta name="description" content="Professional web development company providing custom application development and ecommerce web site development services."}

http-equiv:
It is usually used by the server to include the name / value pair in MIME document header passed to the web browser before sending the actual HTML document.
Its an attribute name for the name/value pair.

Syntax: {meta http-equiv =”name” content=”description of the content”}

Example: www.prosems.com
The http-equiv tag can be written as :{meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"}

Well it’s was little story about Meta tags. So lets stop being html students and now lets be back as SEO Executives, and concentrate only on meta tag name.

Few tips for wrting name tags
• Unique meta descriptions on each page of your site depending on the functionality of each page
• Show facts about the content on the page that are not represented in the title
• Make the description easy to read and of length 150 – 200 charecters.
• Dynamic sites can dynamically generate descriptive meta descriptions easily
• Make sure your descriptions are quality and represent the content on the page


Software that helps us:

Just enter your keywords, title, and description

http://tools.seobook.com/meta-medic/

http://www.seochat.com/seo-tools/meta-tag-generator/

http://www.submitcorner.com/cgi-bin/tools/metagen.cgi

Well i will looking out for your comments. By the time you check in all these tools, let me draft another post.
And dont forget to share your ideas, tricks on SEO